Now more than ever, consumers want companies to demonstrate their environmental awareness. In response, businesses that want to be environmentally responsible are seeking ways to make their marketing communications materials greener.
So who better than USPS to present business and marketing professionals with ideas for direct mail campaigns that are smarter, more effective and designed to reduce their impact on the environment?
USPS has launched a campaign that defines what it means to be environmentally responsible with the mail, creating along the way a new term in the green movement that the Postal Service can call its own — “Environmailist.”
This new campaign includes a print ad and a direct mailpiece containing a Green Mail Kit. Responders will receive our Environmailism Handbook, an extensive guide on implementing greener mail practices, and a 100 percent organic cotton Environmailist T-shirt.
And the results so far? Three weeks into the campaign, the Postal Service had received more than 18,000 responses.
