Many offices have found PO Box “Availability Tags” to be a big help in increasing occupancy and revenue. These tags can be affixed to an assortment of vacant boxes to indicate to customers that there are boxes available. Has your office given tags a chance? Offices can order the tags directly from the Material Distribution Center (MDC) — reference Tag 26: PSN 7690-10-000-6477. Keep your district Marketing office in the loop, too. Tags are a great way to emphasize the privacy, security, value, and convenience of PO Boxes.
As a result of the hard work from areas, districts, and Post Offices to generate new PO Box revenue, the Postal Service is closer to achieving its national target for FY08! Many offices have achieved success by using PO Box promotional tools (e.g., banners, buttons, availability tags, etc.) and other creative tactics to increase occupancy and revenue. The PO Box target is achievable through the continued focus and efforts by the field — keep up the good work!
Employees can give quality customer service to PO Box customers by making sure they rent the proper-sized box. Ask customers how much mail they receive and how often they retrieve their mail. The answers will help them choose a box that meets their needs — and add more convenience for the customer. If the box is too small, overflows mean customers have to wait in line for the rest of their mail. Renting the right size box improves customer service and helps build loyalty, resulting in better customer retention and more revenue.
MessageMaker — Promotional Tools for PO Boxes
Need postcards, banners, or other promotional tools to promote PO Boxes at your Post Office? Go to Advertising’s Web site on Blue to check out what’s available in MessageMaker for PO Boxes at http://blue.usps.gov/advertising and look under “Field Advertising”. New creative materials for PO Boxes are coming soon to MessageMaker, so stay tuned! Contact your local retail specialist for help ordering materials from MessageMaker.
For information, tools, and success stories to help you grow PO Box revenue, go to http://blue.usps.gov/marketing/productmanagement/specialservices.htm.
— Product Management,
Mailing Services, 8-14-08
