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An 18-by-24 inch poster with the message, “Every Door Direct Mail accepted here,” is being shipped to all USPS® retail offices as part of the 2012 Price Change Point of Purchase Kit. The purpose is to build Every Door Direct Mail Retail volume by letting customers know that Every Door Direct Mail Retail is a way to reach every customer in their neighborhood, without needing names or addresses, and that each USPS retail office accepts Every Door Direct Mail Retail mailings for all ZIP Codes™ served by its carrier routes (5,000 pieces per mailer per unit per day).
The poster comes with instructions for posting. Retail teams are asked to place the poster in a frame, if possible, or to use adhesive backing and display it on the wall of the full-service lobby so it is visible from the queue.
On January 22, 2012, with other 2012 price changes, postage for Every Door Direct Mail Retail flats went from 14.2 cents to 14.5 cents per piece.
— Saturation and Catalogs,
Domestic Products, 1-26-12
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