EDDM Retail Discount Program Begins August 1, 2020

Small businesses are some of the hardest hit due to the global Coronavirus pandemic. Now more than ever, these businesses need creative solutions to begin economic recovery, and market their products and services to their customers. The United States Postal Service® has a solution to aid small businesses during these difficult times — a financial incentive to mail using the Every Door Direct Mail — Retail® (EDDM Retail®) Program.


Since EDDM Retail is an easy and efficient way for small businesses to mail in local markets, the Postal Service™ developed a discount program for this product. The EDDM Retail Discount Program provides a 10 percent upfront postage discount for all EDDM Retail mailings conducted between August 1 and September 30, 2020. Additionally, the EDDM fully integrated tool offers free demographic assistance and resource links to help small businesses.

How to Participate

Participation in the Discount Program is automatic. The 10 percent reduction in postage is automatically applied during order creation using the EDDM Online Tool or when dropping off and paying for a mailing at a Post Office™.

Customers can create their own mailings or use partners, such as local printers, agencies, or mail service providers. The EDDM Retail steps at usps.com/business/every-door-direct-mail.htm provide guidance for order creation, payment, and entry. Whether you create a mailing on your own using the online tool or have someone else help, the 10 percent discount will be applied to every mailpiece sent using EDDM Retail during the promotional period.

Current Guidelines for the EDDM Retail Discount Program

n Customers can send up to 5,000 pieces per day per ZIP Code™.

n Customers don’t need to purchase a permit to use the approved Every Door Direct Mail — Retail indicia.

n Customers can pay online or at the local Post Office where they submit their mailing.

n All EDDM Retail orders must be finalized and paid in full within the discount period (August 1 – September 30, 2020) to receive the 10 percent reduction in postage.