The United States Postal Service® will begin an initiative next month to help small-business customers grow.
The USPS® Loyalty Program, the first of its kind in the organization’s history, will allow businesses to earn credits for using Click-N-Ship® to purchase Priority Mail® and Priority Mail Express® services. Additionally, the program will establish “loyalty tiers” that reward customers for using these products throughout the year. See the Loyalty Program flyer below.
The USPS Loyalty Program will offer credits to registered Click-N-Ship business customers to use for future shipping product purchases. Customers will earn $40 in credits for every $500 spent on Priority Mail and Priority Mail Express postage through Click-N-Ship.
New business users will receive an additional $40 “welcome bonus” credit for the first $500 spent on Priority Mail and Priority Mail Express postage, and any registered Click-N-Ship user will receive a $20 “introductory bonus” if they purchase between August and September this year and meet the $500 spending level.
The program will establish tiers that provide increasing levels of benefits based on how much a customer spends each year on their shipping needs.
For example, customers who spend $10,000 on Priority Mail and Priority Mail Express shipping will be moved from the base tier to the silver tier, and those who have spent $20,000 will be moved to the gold tier.
The USPS Loyalty Program launches August 1, 2020. For more information, visit usps.com/loyalty.
The new program is part of a broader strategy to attract and support small business customers. The organization also encourages employees to submit sales leads for businesses that could benefit from Postal Service™ products and services, and Post Offices across the nation regularly hold Grow Your Business Day events in their communities to enable growth.
— Mailing Services, Customer Experience, 7-30-20
Loyalty Program Flyer
