Ease and convenience

We also worked to improve the value of business mail by making it easier and more convenient for customers to use the Postal Service. That means providing them with simpler tools and products and eliminating barriers that stand in the way of mail being part of their marketing strategy. This includes seamless entry into our system that lets business customers drop off mail through a streamlined, automated process.

One way we did that in 2011 was by unveiling Every Door Direct Mail (EDDM). This popular product makes it simple for small businesses to pick the streets they want their mail delivered to, rather than specific addresses.

In the 9 months since its launch in January, EDDM sales have reached over $92 million. EDDM is a great example of a simple product the Postal Service created to make it easier for businesses to use the mail, and to measure their return on investment.

Introducing innovative products

New innovative products, such as the web-based direct mail hub, are revitalizing the business-to-consumer channel by encouraging businesses to use the mail as a key means of communication.

Making it simpler

Every Door Direct Mail, which allows small businesses to pick the streets they want their mail delivered to, is one very successful way in which the Postal Service is making it simpler for businesses to use the mail.