This past year, the Postal Service designed and launched a major advertising campaign titled “The Power of Mail.” This multi-year, multi-channel campaign promotes mail as a powerful way for businesses to reach and engage their customers. It is designed to serve two purposes: generate Postal revenue, and grow revenue throughout the entire mailing industry. The Postal Service believes if the industry aligns around the same marketing insights about mail that we’re promoting, the potential exists to multiply that advertising effect.
