Innovation and creativity

And finally, the Postal Service is revitalizing our business-to-consumer channel by introducing new, innovative products that give customers a reason to visit America’s businesses.

New product launches, including EDDM and a web-based direct mail hub, provide fresh reasons for businesses to use the mail as one of their communications channels. The Postal Service also launched an upgraded, which contains new features to make mailing online easier.

Strengthening the business-to-consumer channel is one of our core business strategies. Improving this channel, which will help the mailing industry grow, means aggressively promoting the mail, improving convenience for business customers, and providing better information for businesses to use to measure their return on investment.