Making mail more competitive

The Postal Service is working with our customers in the business world to make mail more competitive with other marketing channels.

We’re encouraging businesses to make direct mail campaigns more personally relevant, more actionable, more functional and more creative.

Our goal is to create:

• Mail that allows people to use their smart devices to interact with it.
• Mail that engages the receiver because it has been personalized with data specific to the receiver.
• Mail that reduces the number of steps to make a purchase — like a postcard or catalog that allows the user to quickly make a purchase in one or two clicks.
• Mail that’s vibrant, colorful and attracts attention.