Every Door Direct Mail is affordable, simple to use and a convenient way for small- and medium-sized businesses to reach the customers in their own neighborhoods. Its continued growth proves its popularity. Every Door Direct Mail eliminates the need for mailing lists or postage permits and enables customers to drop off their mailings at their local Post Office. Enhancements to the product included online mapping tools, better navigation, easier registration and payment and filters that enable businesses to view and refine the Postal Service routes they want to reach based on demographics. In addition, USPS launched the Every Door Direct Mail Promotional Coupon Incentive program for new customers, providing a postage credit for mailings that met a certain volume threshold.
