New technologies have created customers who expect to be able to manage their lives — and their mail — from their smart phones. In FY2014, the Postal Service began testing the feasibility of Real Mail Notification, which gives mobile users emailed images of their hardcopy mail, as an advance notice of the mail they will be receiving at home later that day. About 37,000 customers in Northern Virginia were invited to test this service. More than 5,700 users registered, with more signing up every day. The insights and data generated by this test will help USPS understand this dynamic market and determine whether to expand this digital service.
