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Formerly called Customer Relationship Management and now part of the sales organization, Business Customer Intelligence provides data analysis and reporting on customers and their interactions with the Postal Service to support national programs, advertising campaigns, and cross promotions, as well as internal sales performance reporting and monitoring. The group also supports the Customer Identification process of uniquely identifying customers across all business processes to improve customer data quality in the 20 major systems containing customer records. The Postal Service added 3.4 million unique customer IDs to its database, for a total of 34 million business and personal customers with unique IDs.
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