The Postal Service has achieved great success with employee lead-generation programs. Employees participating in the Business Connect, Carrier Connect, Rural Reach, and Submit-a-Lead programs have brought many new customers to the Postal Service.
Business Connect encourages postmasters, station managers, and branch managers to sell postal products and services to small and medium-size businesses. Postmasters have always been a vital part of the communities they serve. Business Connect builds on this role by providing them with the tools and training to identify new customers and revenue prospects, to make professional presentations about products and services, and to establish themselves with these customers as the primary local resource for business growth and success.
Customer Connect asks city carriers to help identify small businesses that could benefit by increasing their use of postal services. Carrier referrals are provided to members of the sales force who then meet with the customer to understand business and mailing needs and recommend the right mix of products and services. Customer Connect continues to increase revenue and participation.
Rural Reach is a lead-generation program for rural carriers and follows the same concept as Customer Connect — rural carriers identify potential businesses on their routes that can benefit from learning more about postal products and services. As part of Rural Reach, rural carriers submit leads and share product information with key customers.
Submit-a-Lead Program is for employees such as mail handlers and administrative staff not participating in Customer Connect, Rural Reach, or Business Connect. Postal employees can submit a lead for a business where there is a potential opportunity in gaining revenue for the Postal Service.
