In FY2014, the partnership with Hallmark allowed the Greeting Card program to expand from 2,000 to 10,000 Post Offices. The Stationery program was also expanded from 300 locations to 800 locations.
The program launched several promotional and awareness campaigns leveraging direct mail and other marketing channels to increase patronage and realize new revenue in new markets. The program also introduced a Spanish-language model line targeting ideal Postal Service locations. Brand Marketing continues to expand the assortment of the greeting card inventory with the intent to increase revenue and enhance the customer experience.
USPS has also been testing open loop gift cards in Post Offices since January 2011. The program has been approved by the Postal Regulatory Commission to offer gift cards as a staple product by the Postal Service. The card line will be expanded to offer both closed and open loop gift cards starting in FY2015.
