In 2013, we launched a new campaign, Priority : You, which celebrates the relentless spirit of our employees as we continue to evolve in order to better serve the changing needs of our consumer. Priority : You isn’t simply a tagline; it is a statement of purpose. Our priority is, was and always will be serving the American people. Our advertising is designed to communicate this purpose to the world. Told through the voice of our real life employees, we depict the meaningful ways in which we are constantly changing and innovating. In 2014, our campaign showcased the technology and ways we better serve the American people from text alerts to improved tracking to the expansion of Sunday delivery.
