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Business Customer Intelligence (BCI), part of the sales organization, furnishes postal sales personnel with information about business mailers and their interactions with the Postal Service. BCI helps identify revenue opportunities and provides sales performance reports and other tools. BCI also develops customer specific data used to improve the design of product initiatives and advertising campaigns, and to ensure compliance with SOX requirements.
The BCI function also manages the Customer Registration process, an enterprise-wide effort to standardize customer data across multiple postal systems. Accurate and consistent customer information helps the Postal Service respond more quickly and appropriately to specific customer needs.
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