Complete Parts A and D on PS Form 3500 (or Parts A, D, and E if there is general advertising) and the worksheets in Appendix A and Appendix B.
Publications of Institutions and Societies must meet the basic requirements of Periodicals and are published by certain types of institutions and societies. Advertising in institution and society publications, if any, must be limited to the authorized publisher’s own advertising in some instances and general advertising in others. (On PS Form 3500, there are separate boxes you can check for publisher’s advertising only or for general advertising.) The type of approval the publication receives dictates advertising restrictions. Use the definitions and descriptions in Appendix C to determine your specific needs.