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- Choose Your Submission Method. An Informed Delivery mailing campaign can be created in either PostalOne!®, Mailer Campaign Portal, or via Application Programming Interface (API). Consider using PostalOne! or the API for your complex mailings, especially mailings that have several different treatments.
- Define Your Voter List. Decide if one treatment will work for all recipients or if you need to have segments within the mailing for specific ZIP Codes™ or counties. The full ZIP 11 is required for recipients. If you need to segment your mailing, segregate the groups within your mailing list prior to printing or assigning the Intelligent Mail® barcode (IMb®)..
- Determine Mailer ID (MID) and/or IMb Serial Number Range. Identify the MID used for the mailing. Ensure your MID is valid and included in the IMb on the physical mailpieces. Lastly, determine your serial number ranges in the IMb. Your mail service provider (e.g., printer, ad agency) will generally have this information.
- Produce Your Creative Content. Design the “ridealong” image that will appear in your campaign. Determine your target URL, as well as the call-to-action (i.e., “Register to Vote”). The more compelling your callto-action is, the more likely a recipient is to respond.Lastly, decide whether you will use the grayscale image provided by the Postal Service™ or use a color representative image.
- Select a Timeline. You need to consider where the mail is being entered for your Informed Delivery mailing schedule.
- Submit Campaign. Submit your mailing using your selected submission method from Step 1.
- Analyze Results. See how your mailing campaign worked! Download your Post-Campaign Reports (Summary and Detailed level) directly from the Mailer Campaign Portal or get a copy of your Post-Campaign Summary report via email by contacting us at USPSInformedDeliveryCampaigns@usps.gov.
Want more information? Visit https://www.usps.com/business/informed-delivery.htm or contact your Postal Service sales representative.
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