1-9.2 Internal and External Factors

It is not possible to recognize all the demand drivers or their effect on demand; below are some of the major factors:

• External factors:
• Market and economic conditions (e.g., strikes, recessions, new advances in technology, or present and future expectations of land value and interest rates).
• Competitor actions (e.g., new products or services).
• Regulations (e.g., EPA).
• Seasonality (e.g., weather and holidays).
• Trends (e.g., market and consumer).
• Internal factors:
• Maintenance concepts.
• Pricing strategies.
• Product change or innovation.
• Changes in usage factors.
• Promotions and advertising for products or services.