What:

The U.S. Postal Service in partnership with the San Francisco Lowrider Council will celebrate low and slow with a community stamp unveiling featuring a car show, hiring booth, pictorial cancellation, community speakers and unveiling of the new Lowrider Forever Stamp.

“This isn’t just about a stamp; it’s about respect,” said Roberto Hernández, Founder and President of the San Francisco Lowrider Council. “For years, our community fought for the right to cruise and express ourselves in the streets. Seeing our culture honored by the USPS validates the history, craftsmanship, and community pride that has defined the Mission District and Latino neighborhoods across the country for generations.”

Lowrider Forever Stamps and commemorative items will be available for purchase. A special pictorial cancellation will be available for free with purchase of a stamp.
Food vendors and a USPS hiring booth will also be on site for available positions in Vehicle Maintenance and Logistics.

“Lowrider cars represent a great deal of pride on the parts of the owners, the painters, and detailers, and the car clubs. It is an honor to recognize this rich, dynamic heritage with our new Lowrider Commemorative Forever Stamps and celebrate with our San Francisco community,” Jeffrey Moline, USPS San Francisco Plant Manager.

The community stamp unveiling is free and open to the public.

Who:

Jeffrey Moline, USPS San Francisco Plant Manager
Brian Gaines, USPS Pacific Northwest Processing Division Director
Carla Jackson, USPS Customer Relations Manager
Joe Moreno, President San Jose Lowrider Council
 Pete Duenos, President Solano County Lowrider Council
 Ha-Ani Duenas, Lowrider
Francine Mata, California Lowrider Alliance
Roberto Y. Hernandez., Founder & President San Francisco Lowrider Council
Bendicion: Danza Azteca Xitlalli-Xolotl

When:

Saturday, March 14, 2026 11:00 a.m.

Where:

San Francisco Processing and Distribution Center
1300 Evans Avenue
San Francisco, CA 94188

RSVP:

Media Alert: Please RSVP to Kristina.Uppal@usps.gov

Background:

Low and slow: that’s the lowrider car. When moving, it appears to glide over the road surface, only to levitate suddenly and bounce up and down. These stamps celebrate the lowrider culture rooted in 1940s-era working-class Mexican American/Chicano communities of the American Southwest — a culture of artistically and mechanically customized cars now honored at the Smithsonian National Museum of American History and emulated by lowrider clubs in other countries.

Lowriders are viewed as rolling canvases of stylized art, meant to be displayed in public spaces. The stamps feature photographs of five different lowriders, richly adorned with dazzling paint jobs, luxurious interiors, and customized to hop, bounce and cruise over the road surface.

The five models that grace the stamps are pictured from top left: a blue 1958 Chevrolet Impala named “Eight Figures”; an orange 1964 Chevrolet Impala named “The Golden Rose”; a green 1987 Oldsmobile Cutlass Supreme named “Pocket Change”; a blue 1946 Chevrolet Fleetline named “Let the Good Times Roll/Soy Como Soy”; and a red 1963 Chevrolet Impala named “El Rey.”

Antonio Alcalá, an art director for USPS, designed the stamps using existing photographs by Humberto “Beto” Mendoza (“Eight Figures,” “El Rey,” “The Golden Rose”) and Philip Gordon (“Let the Good Times Roll/Soy Como Soy,” “Pocket Change”). Danny Alvarado added the pinstriping on the stamps.

The Lowriders stamps will be issued in panes of 15. As Forever stamps, they will always be equal in value to the current First-Class Mail 1-ounce price.

Postal Products

Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shopstamps, by calling 844-737-7826, by mail through USA Philatelic or at Post Office locations nationwide. For officially licensed stamp products, shop the USPS Officially Licensed Collection on Amazon. Additional information on stamps, first-day-of-issue  ceremonies and stamp-inspired products can be found at StampsForever.com.

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