SAN FRANCISCO, CA- Hundreds gathered at the San Francisco Main Post Office and processing center to celebrate the community unveiling of the new Lowriders Forever Stamp.
The postal facility was transformed with a stage, rows of custom cars and featured a USPS hiring booth for career automotive positions, local food, music and vendors.

The event featured speakers including San Francisco Lowrider Council President, Roberto Hernandez, U.S. Postal Service Processing Division Director Brian Gaines, San Francisco Plant Manager Jeffrey Moline, San Francisco City Supervisor Shamann Walton and several leaders representing car clubs from across the Bay Area.

Attendees enjoyed custom cars on display purchased Lowriders stamps, and commemorative items including a special pictorial postmark.

“It was an honor to host this event and celebrate the Lowriders Forever Stamp. Customers, employees, and families joined us to recognize this amazing philatelic art as a community. Lowrider cars may ride low, but these stamps elevate the respect for every driver,” said San Francico Plant Manager Jeffrey Moline.

Beto Mendoza, whose photos were used in the design of three of the stamps attended the ceremony proud to represent work that is close to him. “It’s a lot of work to create a stamp, I had no idea. It takes a lot of time and effort by multiple people behind the scenes to design a stamp, I’m grateful for the opportunity to work with Postal Service and their dedication to get this done for us to display our cars,” said Mendoza.

“This recognition means everything to us, lowriding is officially recognized as American history.”

Ruben Martin, Mail Handler and Branch President for local 302 has worked for the Postal Service for over four decades. Born and raised in San Francisco’s Mission District, to Martin, Lowriding is a deeply rooted part of community and heritage.

For Martin, this was a circular moment, encouraged by San Francisco Lowrider Council President Roberto Hernandez to apply for the Postal Service in the 80’s his postal career has afforded him the opportunity to purchase a home, and work on the cars he loves.

Martin brought on display his 1951 Chevrolet Deluxe Convertible, one of several classics he owns. “I thank the Post Office for having the stamp made, it shows our Chicano culture in the Bay Area. It’s what we do, it’s a part of who we are.”

If you were unable to attend the event and would still like to receive the pictorial postmark: Affix the minimum of a First-Class stamp to an envelope or postcard, address the envelope or postcard to yourself or to others, insert a card of postcard thickness in the envelope(s), and tuck in the flap(s).

Place the envelope(s) or postcard(s) in a larger envelope and mail to the
San Francisco Post Office
ATTN: San Francisco Postmaster 1300 Evans Ave., San Francisco, CA 94188.

This Pictorial Postmark is available for 30 days after March 14, 2026.

BACKGROUND
Lowriders are viewed as rolling canvases of stylized art, meant to be displayed in public spaces. The stamps feature photographs of five different lowriders, richly adorned with dazzling paint jobs, luxurious interiors, and customized to hop, bounce and cruise over the road surface.

The five models that grace the stamps are pictured from top left: a blue 1958 Chevrolet Impala named “Eight Figures”; an orange 1964 Chevrolet Impala named “The Golden Rose”; a green 1987 Oldsmobile Cutlass Supreme named “Pocket Change”; a blue 1946 Chevrolet Fleetline named “Let the Good Times Roll/Soy Como Soy”; and a red 1963 Chevrolet Impala named “El Rey.”

Antonio Alcalá, an art director for USPS, designed the stamps using existing photographs by Humberto “Beto” Mendoza (“Eight Figures,” “El Rey,” “The Golden Rose”) and Philip Gordon (“Let the Good Times Roll/Soy Como Soy,” “Pocket Change”). Danny Alvarado added the pinstriping on the stamps.

The Lowriders stamps will be issued in panes of 15. As Forever stamps, they will always be equal in value to the current First-Class Mail 1-ounce price.

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