March 24, 2025

Let’s Talk Business

Postal Customer Council (PCC) to Host Webinar on Optimizing Strategies in Today’s Direct Mail Industry

PCC

What:

Connecticut Postal Customer Council will host a virtual webinar on Tuesday March 25, at 9 a.m. The topic for this webinar is Postage Optimization Strategies in Today’s Direct Mail Industry. This session will discuss contemporary strategies to maximize profitability and TCPP (talk to people/cold calling) cost reductions through aggressive postage optimization and utilization of USPS promotions.

Who:

Connecticut Postal Service leadership, Postal Customer Council members, and guest speaker Marion Vranek, print media division of ALG Worldwide Logistics.

When:

Tuesday, March 25, 2025.
9 a.m.

Where:

Virtual webinar. To receive link RSVP to Melissa.M.O'Mara@usps.gov

Background:

Marion Vranek is a sales and marketing professional with proven success in complex, technical sales to C-level executives.

She is an expert in all facets of strategy, analytics, and customer acquisition.

Recognized industry leader and speaker in marketing and print management, postage optimization, supply chain, and strategic direct marketing.

Vranek is a graduate of Loyola University Chicago.

“Marion is informed, intelligent and process orientated. She understands the logistics and postal landscape and always applies that knowledge for the benefit of her clients. In short, she truly partners with her clients to bring forth solutions that consistently deliver value to her clients,” said Bob Gill of HH Global.

Postal Customer Councils, created in 1961, provide a unique opportunity for any business to meet with top level managers of the Postal Service to obtain information, share ideas, address issues, grow their business and network with other business colleagues.

“The Postal Customer Council history has a proven track record of success and has sustained its reputation throughout the decades,” said Connecticut District Manager Carissa Laino.   

“Locally, our PCC is proud to be part of this success, and we look forward to growing our membership. We encourage any local business to join us,” she added.

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