MANCHESTER, CT — Direct mail can be an incredibly effective marketing tool, helping your brand stand out from the crowd and driving your customers to act.

For customers who aren’t sure where to start or want to enhance existing campaigns, the Connecticut Postal Customer Council (PCC) is hosting an immersive mailpiece design event on May 22, from 10 a.m.-noon, to showcase direct mail best practices.

The event will cover:

• Optimization in a technologically changing landscape
• Cost effectiveness in a fluctuating economy
• Best practices for processing on high-speed automation equipment
• Design for visibility and impact
• Appropriate design strategies to minimize processing delays

The event will take place in person at Allied Printing located at One Allied Way, Manchester, CT 06042.

The cost of the event is $15. Light refreshments will be served.

Request additional information from melissa.m.o’mara@usps.gov.

For those who would like to explore the topic in depth, an interactive tutorial is also available on USPSDelivers.com.

Postal Customer Councils, created in 1961, provide a unique opportunity for any business to meet with top level managers of the Postal Service to obtain information, share ideas, address issues, grow their business and network with other business colleagues.

Regular Connecticut PCC meetings are held each month.

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