The U.S. Postal Service (USPS) recognized St. Petersburg-based Valpak Direct Marketing Systems as one of 14 national award winners for innovation and industry best practices. The awards were presented during the Postal Service’s Areas Inspiring Mail Meeting held virtually on June 4.

Valpak received the Postal Service’s Southern Area Mailing and Digital Innovation Award. A premier direct mail and digital marketing company, Valpak offers targeted advertising solutions to deliver measurable results to thousands of valued partners nationwide.

Leveraging USPS Informed Delivery, Valpak has generated new data-sourcing techniques and strategies in support of business campaigns which also provided local savings to demographically targeted neighborhoods.  

USPS presented awards in two categories: the Mailing and Digital Innovation Award, recognizing customers who demonstrate creativity by finding new methods of using mail to drive significant business results and mail growth; and the Shipping and eCommerce Innovation Award, honoring customers who have used industry best practices to implement new technologies to maximize efficiencies, and to convert requests for purchase and fulfillment into package orders and deliveries. There were two winners in each of the Postal Service’s seven geographic areas across the nation: Capital Metro, Eastern, Great Lakes, Northeast, Pacific, Southern and Western.

The Mailing and Digital Innovation Award winners were:

• Eastern: ALSAC/St. Jude Children’s Research Hospital, Memphis, TN;
• Capital Metro: Washington College, Chestertown, MD;
• Great Lakes: Kiwanis, International, Indianapolis, IN;
• Northeast: Simplisafe, Inc., Boston, MA;
• Pacific: GUESS?, Inc., Los Angeles, CA;
• Southern: Valpak Direct Marketing Systems Inc., St. Petersburg, FL; and
• Western: Oregon Humane Society, Portland, OR.

The Shipping and eCommerce Innovation Award winners were:

• Eastern: Gordon Companies, Inc., Cheektowaga, NY;
• Capitol Metro: The William Carter Company, Atlanta, GA;
• Great Lakes: Babbitt’s Sports Center, Muskegon, MI;
• Northeast: DribbleUp, Inc., Franklin Square, NY;
• Pacific: BlendJet, Concord, CA;
• Southern: PetMed Express, Inc., Delray Beach, FL; and
• Western: TYME, LLC, Bellevue, IA.

“On behalf of the United States Postal Service, congratulations to all of our customer award winners,” said Jacqueline Krage Strako, USPS Chief Customer and Marketing Officer and Executive Vice President. “These awards recognize the innovation and leadership you bring to the mailing industry. Your efforts are critical to advancing the power of mail and we appreciate your continued partnership in delivering enhanced value to customers.”

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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