April 6, 2020

An Inexpensive Way for Small Businesses to Reach Target Audiences

The United States Postal Service is inviting small businesses to learn about a low-cost way to reach more customers.

Every Door Direct Mail is a revolutionary approach to Direct Mail that helps local businesses reach customers without the need for names or addresses. Mailing permits are not required, and postage is only 19.1 cents per piece. 

This offering from the U.S. Postal Service, available at https://www.usps.com/eddm, provides customers – particularly small local businesses – with a powerful, affordable and easy-to-use way to reach more customers and build their businesses.

Businesses can use Every Door Direct Mail to:

  • Help reach a location without an address list
  • Send out local mailing or national campaigns
  • Help build more traffic
  • Seek new customers
  • Potentially increase revenue
  • Help reduce mail preparation costs

Just use the online tool at https://eddm.usps.com/eddm to identify the delivery routes you want to reach. Then, contact a local printer to help create your mail piece in the needed quantity to reach every delivery on those routes.

As an example, a small business may want to promote special deals to residents in the neighborhoods immediately surrounding its location. The online tool walks you step-by-step through the process to send effective advertising mail to all the addresses on any carrier route in a particular ZIP Code.

For more information about Every Door Direct Mail from the U.S. Postal Service, visit https://www.usps.com/eddm, or inquire at your local Post Office.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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