The U.S. Postal Service (USPS) today recognized Best Friends Animal Society for mailing industry innovation and industry best practices at the largest annual trade show in the country for the mailing industry. The award was presented during the final day of the National Postal Forum (NPF), held this year in Phoenix, and was among 12 companies recognized nationwide.

Awards at the NPF were presented to customers in three categories: the Mailing and Digital Innovation Award, the Shipping and eCommerce Innovation Award and the Innovation and Growth Award.

The Mailing and Digital Innovation Award recognizes customers who demonstrate creativity by finding new methods to use mail to drive significant business results and mail growth. The Shipping and eCommerce Innovation Award honors customers who have used industry best practices to implement new technologies to maximize efficiencies, and to convert requests for purchase and fulfillment into package volume reflecting significant business results. The Innovation and Growth Award recognizes companies that have taken steps to position themselves for significant growth with the U.S. Postal Service as their partner. They have employed innovative strategies or operational improvements to rapidly grow and deliver increased value and business results. There were winners in each of the Postal Service’s four geographic areas across the nation: Atlantic, Central, Southern and WestPac.

Best Friends Animal Society received the WestPac Area Mailing and Digital Innovation Award. Headquartered in Salt Lake City, Best Friends Animal Society is the leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025.

Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 347,000. To bridge both online and offline marketing channels, Best Friends created interactive, digitally integrated direct mail campaigns using Informed Delivery. This helped make the most of their marketing spend and achieve their goal of driving a new generation of donors to the website, increasing donations. The Best Friends partnership with the U.S. Postal Service has created innovative ways to help advance the mission of ending the killing of animals in America’s shelters.

The National Postal Forum and the United States Postal Service congratulate all of the award winners. USPS appreciates the innovation and continued partnerships with our mailers and their commitment to increasing the value of the U.S. Mail.

The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products, and services to fund its operations.

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