August 15, 2018
10 Designs Pay Homage to the Iconic Hot Wheels Cars
WASHINGTON — In celebration of Hot Wheels’ 50th anniversary, the U.S. Postal Service will issue 20 Forever stamps showcasing some of the most outrageous car designs from Hot Wheels.
For the first time, Hot Wheels car designs will grace the face of Forever stamps for fans of all ages to enjoy. Arranged in diagonal rows, the 20 stamps showcase photographer Len Rizzi’s images of 10 Hot Wheels cars — two of each design — speeding along a bright orange track.
Each stamp features the name of the vehicle shown in one of the top corners and the words “USA” and “Forever” in one of the bottom corners. The iconic Hot Wheels logo appears in the top right corner of the pane. The back of the pane displays the Hot Wheels 50th anniversary logo. The stamps will be dedicated during a first-day-of-issue ceremony on a date and location to be announced soon.
The miniature Hot Wheels depicted are:
Top row (left to right):
Bottom row (left to right):
William J. Gicker was the project’s art director. Greg Breeding designed the stamps and was the typographer.
Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team, which included a General Motors car designer and a rocket scientist to create a toy car that was cooler and performed better than anything on the market. Mattel soon introduced its iconic orange tracks, which provided children unlimited ways to test out stunts and racing skills. The Hot Wheels toy line expanded rapidly. Since the inception of Hot Wheels, Mattel has produced thousands of varieties of cars. In 2011, Hot Wheels was inducted into the National Toy Hall of Fame. Today, children and their parents still love racing the eye-poppin’, colorful, lightning-fast cars.
The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.
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