© 2025 USPS
On July 23, 2025 in Washington, DC, the Postal Service™ will issue the Putting a Stamp on the American Experience prestige booklet (Item Number 894500) featuring 20 commemorative stamps (Forever® priced at the First-Class Mail® rate), in one design, on two pressure-sensitive adhesive (PSA) sheets of 10. The prestige booklet will go on sale nationwide July 23, 2025, and must not be sold or canceled before the first-day-of-issue.
This prestige booklet commemorates the 250th anniversary of our nation’s postal system and celebrates the enduring impact of stamps on our shared heritage. Highlighting the popular series and subjects that give the U.S. stamp program its remarkable range and depth, this 32-page prestige booklet, only the fourth ever issued by the Postal Service includes two self-adhesive sheets of a new First-Class™ Forever® stamp available exclusively with this booklet. The stamp is a “reframed” modern interpretation of an 1875 reproduction of the 1847 Benjamin Franklin 5-cent stamp, one of the first official U.S. postage stamps. Art director Ethel Kessler designed the prestige booklet and the stamp.
Stamp Fulfillment Services will not make an automatic push distribution to Post Offices as these prestige booklets will only be available to order through The Postal Store® at usps.com/shop.
Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase the prestige booklet at The Postal Store website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
FDOI – Putting a Stamp on the American Experience Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900
After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by November 23, 2025.
The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at usps.com/shop. Customers may register online at usps.com/philatelic to receive a free USA Philatelic catalog.
Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.
Issue:
|
Putting a Stamp on the American Experience Prestige Booklet
|
Item Number:
|
894500
|
Denomination &
Type of Issue:
|
First-Class Mail Forever
|
Format:
|
Prestige booklet of 20 (1 design)
|
Issue Date & City:
|
July 23, 2025, Washington, DC 20066
|
Art Director:
|
Ethel Kessler, Bethesda, MD
|
Designer:
|
Ethel Kessler, Bethesda, MD
|
Modeler:
|
Joseph Sheeran
|
Manufacturing Process:
|
Offset / Intaglio
|
Printer:
|
Ashton Potter (USA) Ltd. (APU)
|
Press Type:
|
Stevens Vari-Size Security Press
|
Stamps per Pane:
|
10 (2 panes per booklet)
|
Print Quantity:
|
750,000 prestige booklets
|
Paper Type:
|
Nonphosphored Type III, Block Tag
|
Adhesive Type:
|
Pressure-sensitive
|
Colors:
|
Pantone 294 C, Pantone 485 C, Pantone Cool Grey 7 C, Intaglio Pantone 294 Blue
|
Stamp Orientation:
|
Vertical
|
Image Area (w x h):
|
0.8400 x 1.4200 in. / 21.3360 x
36.0680 mm.
|
Overall Size (w x h):
|
0.9800 x 1.5600 in. / 24.8920 x
39.6240 mm.
|
Booklet Size (w x h)
|
6.7500 x 3.7500 in. / 171.4500 x
95.2500 mm.
|
Full Pane Size (w x h):
|
6.7500 x 3.7500 in. / 171.4500 x
95.2500 mm.
|
Plate Size:
|
90 stamps per revolution
|
Plate Number:
|
N/A
|
— Stamp Services,
Marketing, 6-26-25
