Stamp Services

Stamp Announcement 25-11: Betty White Stamp

© 2024 USPS

On March 27, 2025, in Los Angeles, CA, the United States Postal Service^® will issue the Betty White stamp (Forever^® priced at the First-Class Mail^® rate), in one design, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 486600). This stamp will go on sale nationwide March 27, 2025, and must not be sold or canceled before the first-day-of-issue.

This stamp honors actor, TV personality, and animal advocate Betty White (1922–2021), whose television appearances spanned the history of the medium and delighted generations of fans. The stamp illustration, digitally created by Dale Stephanos, is based on a photograph taken by Kwaku Alston in 2010. Art director Greg Breeding designed the stamp.

Availability to Post Offices: Item 486600, Betty White (Forever Priced at the First-Class Mail Rate) Pane of 20 Stamps

Stamp Fulfillment Services will make an automatic push distribution to Post Offices of a quantity to cover approximately 30 days of sales. Distribution quantities for the automatic push distribution are available by logging on to SFS Web at sfsweb.usps.gov/sfsweb. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web; offices must also check the amount they will receive on their automatic push distribution.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Betty White stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design because it will be a temporary station. Use of any image other than the following special pictorial image is prohibited.

Guidelines for Finalizing Betty White Stamp Pictorial Postmark Art

To finalize the Betty White stamp pictorial postmark art, insert the date, city, state, and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches (horizontally) by 2 inches (vertically). Collectors prefer the dimensions 3-1/2 inches by 1 inch.

The Postal Service™ must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 4 weeks before the event using PS Form 413, Pictorial Postmark Announcement/Report. To get a copy of the form, go to blue.usps.gov/formmgmt/forms/ps413.pdf.

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store^® website at store.usps.com/store/home. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Betty White Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by July 27, 2025.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at store.usps.com/store/home. Customers may register to receive a free USA Philatelic catalog online at usps.com/philatelic.

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.

 

— Stamp Services,
Marketing, 2-20-25