222 Publicizing Job Opportunities

222.1 Advertising Policy

Internal and external advertising will communicate:

1. Postal Service commitment to provide equal employment opportunities for all applicants regardless of race, color, sex (including pregnancy, sexual orientation, and gender identity, including transgender status), national origin, religion, age (40 or over), genetic information, disability, veterans’ status, or retaliation for engaging in EEO-protected activity as provided by law; and
2. Use of special hiring processes, where appropriate.

Installation heads and diversity development personnel will help communicate this message. When advertising externally, Human Resources may, consistent with postal regulations, do the following:

1. Post announcements in federal, state, and municipal buildings open to the public.
2. Send press releases to newspapers and other periodicals, including those directed toward women, minorities, veterans, and people with disabilities.
3. Supply information to public and nonprofit employment services and to other social service agencies, veterans’ organizations, state employment agencies, and organizations that represent special emphasis groups (see 222.1b).
4. Use public service advertisements or spots on radio or television to reach the members of the community.
5. Advertise on the Internet.
6. Partner with appropriate State Employment and Job Service Offices to:
1. Promote maximum publicity of recruitment efforts; and
2. Increase the pool of qualified applicants through the employment service network.
7. Conduct and participate in job fairs, open houses, or other recruitment activities to reach the community.

222.2 Paid Advertisements

All reasonable non-funded recruitment efforts must be made before using funded recruitment activities unless:

1. Prior authorization is given to use funded activities; or
2. Recruitment costs are met by partnering with federally funded state employment service agencies.

The manager, Human Resources, may approve the use of paid advertisements when:

1. Insufficient numbers of qualified applicants have been recruited using non-funded recruitment methods.
2. Insufficient numbers of qualified applicants have been recruited from special emphasis groups.